Thursday, January 24, 2008

‘Ash, Hrithik wore 300 kg of gold in Jodhaa-Akbar’


Two hundred craftsmen worked for 600 days, moulded 400 kg of gold and precious and semi-precious stones to recreate jewelleries of Mughal era in Ashutosh Gowariker's historical romance Jodhaa Akbar, releasing Feb 15.
Tanishq, the leading jewellery brand, unveiled the jewellery worn by Aishwarya Rai, who plays the Rajput princess Jodhabai, and Hrithik Roshan, who plays Mughal emperor Jalaluddin Akbar, in the movie.
The exquisite pieces include sarpech (feather pin), archer's ring, arsi (mirror ring), bhor (head jewel like in Indian tika) and hansali (choker).

"The wedding set, which Aishwarya wears in the film, is very heavy. It weighs around three-and-a-half kg. It was difficult for her to wear them. In fact, in the interviews she said the hardest part was to wear the jewellery,” said Alpana Parida, head marketing & merchandising at Tanishq. “But that was how women lived those days and it is authentic."
A blend of Mughal and Rajasthani designs, the handcrafted jewels on display in Delhi are breathtakingly beautiful and give an insight into India's glorious past.
"I think if everything is put together then the total weight will be about 300 kg and it's a huge investment on the part of the company,” said Parida. “We have made 13 ensembles for Aishwarya and eight for Hrithik. We have used gold and gems like emeralds, pearls, ruby, tourmaline and jade."
However, she refused divulge the budget.
This is Tanishq's second film venture. Earlier, they collaborated with Shah Rukh Khan for his home production Paheli.

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